Our Work in Action

Featured Project Two: Property Services Company (LinkedIn Focus)

The Challenge

This property services company operated primarily in the B2B space, providing essential services to other businesses. While they had a LinkedIn profile, it wasn’t being used strategically. Posts were infrequent, engagement was low, and the platform wasn’t leveraged to connect with industry decision-makers. The goal was to transform LinkedIn into a consistent, professional channel for thought leadership, industry updates, and business development—while still maintaining a light presence on Facebook for broader visibility.

The Solution

We implemented a LinkedIn-first content strategy designed to:

• Build credibility through consistent posting with a polished, branded look

• Highlight leadership changes, team growth, and company culture

• Create engagement-driven posts around industry events, seasonal property needs, and field expertise

• Expand reach by using professional hashtags and tagging key partners

• Drive interaction with tailored “meet the team” features and real-time updates from industry conferences

The Results

• Followers: +37% growth

• Impressions: 28,950 (+4,313%)

• Interactions: 2,324 (+5,710%)

• Engagement Rate: 8.55% (+37%)

• Clicks: 1,050 (+7,977%)

LinkedIn has now become a cornerstone of their online presence—delivering steady brand visibility, stronger engagement with industry professionals, and a credible platform for future growth. Their Facebook page, while less central, continues to serve as a supplementary channel to reach community partners and provide an additional touchpoint for brand awareness.