Our Work in Action

Featured Project Three: Community Services Company (Facebook Focus)

The Challenge

This company was well known locally for its services, but its Facebook presence wasn’t reflecting that reputation. Posts were irregular, lacked consistency in branding, and weren’t tapping into the community’s strong sense of connection. The goal was to transform their Facebook page into a hub of trust and visibility that both showcased their services and engaged their local audience.

The Solution

We built a community-centered content strategy designed to:

• Post consistently with branded visuals that reflected professionalism and reliability

• Share seasonal maintenance tips (frozen pipes, storm prep, carpet care) that added value for followers

• Use giveaways and contests to spark community interaction and increase reach

• Highlight local hiring opportunities and team culture to attract talent and reinforce trust

• Encourage shares and word-of-mouth through content that felt both useful and neighborly

The Results

• Impressions: 81,210 (+6,888%)2288823-20230102-DaltonCleaning…

• Interactions: 3,037 (+1,426%)2288823-20230102-DaltonCleaning…

• Followers: +27.7% growth2288823-20230102-DaltonCleaning…

• Shares: +2,144% — showing strong word-of-mouth spread in the community2288823-20230102-DaltonCleaning…

By focusing on timely, relatable, and community-driven content, Facebook became a powerful driver of local brand loyalty. The company’s presence is now more than just promotional—it’s positioned as a trusted neighbor and first call when customers face urgent cleaning or restoration needs.